We have a saying that “third time’s the charm”. It generally refers to the number of times the uninitiated can attempt a task before getting it right. Hopefully, the old saying will apply to the third death of an innocent child on an amusement park ride this week and force various states’ legislators to better regulate the industry. Accidents happen, and we acknowledge the possibility for lightning striking or some other force majeure occurring. That said, every precaution should be taken to ensure the safety of the little ones who are just trying to have fun. Maybe a ratio of one dollar spent on safety to one dollar spent on advertising would be a good starting point.