You Think You’ve Heard It All

Without fail, just when you think you’ve heard it all, something new comes along.

Now we find out that the latest Samsung phones are actually IEDs. We’ve been hearing about people’s phones exploding mid conversation, but the latest film of a car being consumed by the fire from a cell phone is insane.

People that have worked with lithium batteries for awhile are aware of their volatility. What’s puzzling in this case is whether the batteries themselves are faulty, the chargers are faulty, or the routine designed to charge the battery is the culprit.

Fortunately, Samsung is making every effort to recall the defective phones and get replacements into the hands of the consumers. Unfortunately, people with Samsung phones are being asked to turn them off before boarding an airplane. Makes sense to me.

What doesn’t make sense to me is that a company that was catching up to Apple would risk their reputation in the rush to market. Samsung will now be faced with a lingering reputation for shoddy quality. The loss of consumer confidence could cost Samsung as much as $14 billion off its market value, something that doesn’t come back easily.

The phrase “measure twice and cut once” comes to mind.

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